pricing strategy development

“Your boat will sail exactly the way you named it”
Alexei Nekrasov

Starting this work we do understand that successful promotion of goods or services is very much dependent on conformity between their prices and current market situation. That is why while working with our clients we always emphasize that development of efficient pricing policy of a certain enterprise could be possible only after painstaking exploration of its marketing environment.

Developing the most appropriate pricing model SPco consultants take into consideration:

• special features of an enterprise’s activities
• special features of the targeted mark
• type of product or service
• production costs structure
• price elasticity of demand
• competition specifics
• target consumers